Live Central Media Group operates across three main areas: Content, Distribution and eCommerce.

Through a connected network of global venues, Live Central both creates and curates live and non-live content across Music, Sport, Fashion and much more, distributing this content across various platforms in the Asia region, helping content owners and brands monetise this content via a bespoke and innovative eCommerce integration capability.

Major Music Artists, Sporting Leagues, Fashion Labels and some of the world’s largest Brands are utilising this unique approach to audience engagement, and capitalising on the ability to reach over 1 billion people.

Live Central is matching the most popular content, with the biggest brands, and the largest audiences.

Global Live Venue Network

Live Central has a global network of connected live venues, giving direct access to the very best live content across Music, Sport, Fashion and much more.

Content Creation & Production

Live Central leads the ideation and format creation specifically linking brands to content related to their target audience.

Content Distribution Network

Through livecentral.com and its distribution partners throughout Asia, including China, Live Central’s content distribution reach is over 1 billion people across the region.


A unique linking of live and non-live content experiences and facilitating eCommerce transactions for brands seeking customers.

  • Qudos Bank Arena

  • Perth Arena

  • The ICC Sydney

  • Bribane Entertainment Centre

  • Etihad Stadium

  • The Thebarton Theatre


Alex Prior

CEO / Director

With more than 15 years business experience across a number of different industries, Alex began Inceptive Entertainment, which has now become Live Central Media Group. With a background in Executive Search, eCommerce, SAAS Technology platforms and is currently an advisor to several online businesses and startups in Sydney.

Lee Ritson


Lee was previously CEO of Chimney Asia Pacific, a successful content and creative production agency, whose main offices are based in Sydney and Singapore. Lee has also sat on the adviser team for News Ltd consulting on commercial and acquisition strategies for their digital portfolio as well as consulting on optimising revenue across their digital business.